ABSTRACT
Travel intention is an important factor in understanding the traveller's preferences in the travel and tourism business. The purpose of the research is to understand the impact of COVID-19 on travel intention in the Silicon Valley of India and to test the efficacy of the theory of planned behaviour to predict travel intentions. This empirical research followed a quantitative analysis using the data acquired from a structured questionnaire. Convenience sampling was followed to collect the data from the respondents. The multiple linear regression results indicate a significant relationship between attitude, subjective norm, and perceived behaviour control on the intention to travel. The research is limited to respondents from Silicon Valley. The study contributes to the limited literature available in developing countries with respect to understanding the efficacy of the theory of planned behaviour to predict travel intention. The policymakers and health authorities can use the study findings to make decisions and develop policy regulations during the pandemic. Copyright © 2023 Inderscience Enterprises Ltd.
ABSTRACT
A person’s life is impacted by incidents, accidents, and any events which have their imprints, either physical, mental/psychological, social, or financial. Likewise, the outbreak of the COVID-19 crisis has enormously impacted most people worldwide. Hospitality is one of the worst-hit industries, with a slow recovery business rate. However, no research has been done to study the pandemic’s effect and impact on hospitality professionals’ lives. Hence, this research was undertaken to understand the extent of COVID-19’s effect and impact on the hospitality professionals’ personal lives, including physical, social, and financial aspects. Also, the study aimed to find the feelings that dwell in people either due to isolation, unemployment, or uncertainty. Emotions are related to behavioral responses. Therefore, the qualitative research approach with deductive reasoning was utilized to collect the primary data. Professionals from various service sectors were approached, and responses were analyzed through content and sentiment analysis. The codes and themes were condensed;cases were compared to find the situation’s impacts based on varied employment factors. The findings focused on the sentimental issues of the hospitality working class. The discussions of the study would be helpful to government bodies and hospitality stakeholders in taking proactive measures to counter the unforeseen circumstances of uncertainty. Further studies can be conducted to investigate the deployment of motivational theories to boost the morale of professionals. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.